Happy New Year! Now that we’ve gotten that out of the way let me tell you about the exciting things Comora’s Stories has been doing since the new year has started. Comora’s Stories has secured a sponsorship through world class printing company, Mimeo, to print and deliver copies of all three books in the Comora’s Stories series to over 100 public and charter schools throughout New York City. The books will ship during the month of January and be addressed to the principals of the schools in order to introduce them to the Comora’s Stories brand and open a dialog about increasing diversity in their school libraries. Thanks to the generosity of Mimeo, schools and their administrators that wouldn’t normally be exposed to the Comora’s Stories brand will be able to familiarize themselves with all the books at once and the Comora’s Stories brand will receive unprecedented exposure throughout the entire city.
The second thing that Comora’s Stories has done is rebrand itself. We are now a children’s literary start-up focusing on promoting ethnic and gender diversity in children’s literature as opposed to merely a publisher of diverse children books. We don’t have a fancy app or some super cool proprietary technology to accomplish our goal of disrupting the current status quo in children’s publishing as it relates to diversity, but nonetheless we embody the principles of every start-up out there–solve a problem of an underserved market. This goal goes beyond the dollars and cents of market penetration, sales verticals and the cost of customer acquisition. For us it’s about creating more of what you want to see in the world and making an impact on lives other than your own in hopes that the impact you made reverberates into change for everyone around them and that the cycle continues.
While we’ve always embodied these principals of a start-up, we felt the need to put it front and center so that we are constantly reminded and held accountable that we are not just in the business of creating and distributing but of establishing our brand while constantly looking for new ways to disrupt the current market leaders.
Our third thing we’ve done since the new year has started was create a Comora’s Stories YouTube channel. So in addition to our website, and our various online retail outlets, readers can go to the Comora’s Stories YouTube channel to watch videos of their favorite books in the Comora’s Stories series being read and get previews of new Comora’s Stories books and products as they become available. We felt this was essential because a lot of our readers (and their parents) have smartphones and tablets and video content is no longer a bonus but to be expected. Since Comora’s Stories creates, controls and owns all the content it produces, putting content on our YouTube channel will be a seamless experience which means our readers/viewers will always have something cool to watch.
So there you have it. Since January 1st 2017 we have secured a sponsorship that has afforded us citywide distribution and promotion, a complete rebranding that has refocused and recommitted us our core goal of promoting ethnic and gender diversity in children’s literature, and the launching of the Comora’s Stories YouTube channel to bring the Comora’s Stories brand to smartphones and tablets everywhere. Not too bad for a scappy start-up. Stay tuned for what we do NEXT month…